Your expertise, in every client.
A proposal from OptiMe to Inspired HR: the Inspire Profiler, the Neurodiversity at Work Survey and a monthly Pulse, under the Inspired Minds name. Sold by you, run by us, and a recurring service line that grows without growing your diary.
- survey questions across 9 sections
- 39
- survey questions across 9 sections
- for the monthly Neuroinclusion Pulse
- 2 min
- for the monthly Neuroinclusion Pulse
- responses before any report is shown
- 5
- responses before any report is shown
- a month, white label starting price
- £500
- a month, white label starting price
This site is the demo.
Everything around this page is a working concept of the Inspired Minds site, with the profiler running inside it. Click around — it's what your clients would see.
The profiler, liveNo sign-up needed — or fill in sample answers to jump to an example result.
The resultsA spiky profile with peaks named as strengths.
Your employer pitchThe page your clients' HR teams will read.
There's a 56-second explainer video on the home page too, narrated in a North East voice with your logo on the end card.
Prefer the survey on its own? Open the live Neurodiversity at Work Survey or the full demo hub .
Four views, one platform.
An experience people finish
Calm, one-question-at-a-time screens, read-aloud everywhere, and reading settings that follow them round. The question on the right works — try it.
- Strengths-first language: peaks are named as strengths
- Adaptive: asks more only where it matters for them
- Pause any time; resume on any device
- How you think
- Focus and energy
- Words and numbers
- Your space
- Working with others
Focus and energy
When a meeting has no agenda, I find it harder to contribute my best ideas.
Tap an answer — in the real profiler it saves instantly and moves on.
Built for how people read.
Most workplace questionnaires were designed for the people who analyse them. This one was designed for the people who answer it — and that's the product, not a setting.
Reading
- One question per screen. Focus moves to each new question, so keyboard and screen-reader users never get lost.
- Read-aloud on every question. One tap, British English, no plug-ins.
- Reading settings that follow you. Text up to 160%, wider spacing, Atkinson Hyperlegible and a dark theme, saved across devices.
- Built to WCAG 2.2 AA. Contrast, focus, touch targets and reduced motion designed in from the start.
Pace
- Chapters, not percentages. Because the profiler adapts, a percentage would lie. Progress is shown as chapters.
- Adaptive deep-dives. When answers suggest something matters, a few extra questions appear — and say why.
- Real pause points. Each chapter ends with a genuine choice to keep going or take a break. Never a nag.
- Saved as you go. Every answer saves instantly; pick up on any device.
Control
- A spiky profile, not a grade. Eight ways of working as peaks and steadier areas, in plain English.
- An editable adjustment plan. Accept, edit or dismiss suggestions, then confirm when they're in place.
- A passport they control. Line-by-line sharing, rewordable, withdrawable, every view logged.
- Anonymity in the database. Aggregates only, from 10 profiles. Delete everything with one button.
| Aspect | Typical questionnaire | Inspired Minds × OptiMe |
|---|---|---|
| Format | Long pages of grids | One calm question per screen |
| Progress | A percentage that jumps | Honest chapters, real pauses |
| Accessibility | Bolted on, if at all | Read-aloud and reading settings throughout |
| Framing | Deficits and risk scores | Strengths first, social model of disability |
| Results | A PDF the employer keeps | A report, plan and passport the employee owns |
| Employer insight | Individual results, or nothing | Anonymous aggregates only |
| Afterwards | Nothing until next year | A two-minute Pulse every month |
Baseline, track, act.
Two products, one journey — and every “act” is Inspired Minds.
Baseline
Neurodiversity at Work Survey
39 questions, 9 sections. Run once, then annually.
Track
Neuroinclusion Pulse
6 questions, about 2 minutes, monthly — one per theme.
Act
Consultancy by Inspired HR
Dips prompt audits, training and coaching; outcomes show in the next Pulse.
A year with one client
- JanBaseline survey
- FebPulse
- MarPulse
- AprSensory audit
- MayPulse
- JunPulse
- JulPulse
- AugManager training
- SepPulse
- OctPulse
- NovPulse
- DecPulse
Illustrative. The Pulse goes out on the first Monday of each month by default; the survey is re-run the next January.
Nine sections in the survey
- About you
- Thinking & processing style
- Sensory experience & environment
- Communication & social interaction
- Executive function & ways of working
- Your strengths & contributions
- Masking, energy & authenticity
- Current support & adjustments
- What would help you most
Three ways to partner.
Our recommendation
White label, or co-branded
Offer the profiler, survey and OptiMe platform under the Inspired Minds name — exactly like this site — backed by your expertise and OptiMe technology.
Best for building a recurring, branded service line.
Add-on service
Bundle the survey and reporting into HR consultancy, coaching, training or occupational health packages you already sell.
Internal use first
Run it with the Inspired HR team, then recommend it to clients from first-hand experience — and a ready-made case study.
What you get
- Neurodiversity at Work Survey
- 39 questions in 9 sections, based on the social model of disability. Not a diagnostic tool.
- Anonymous aggregate reporting
- Client dashboards with section scores, themes and trends, from 5 responses.
- GDPR-ready and confidential
- Consent audit trail, encrypted data and clear policies. Individual responses never visible.
- The OptiMe wellbeing platform
- Daily micro-actions, workshops, expert content and personal wellbeing journeys.
- A partner dashboard
- Manage every client organisation, track engagement and show ROI in one place.
- Your expertise, front and centre
- Inspired Minds consultancy becomes the natural next step in every report.
Three markets, one platform.
The same profiler, survey and Pulse can be sold three ways: to individuals, to organisations, and to the coaches and practitioners who already serve them. These are the go-to-market options, side by side.
Individuals
- Who
- People who want to understand how they work: employees acting on their own, freelancers, founders, job-seekers and students heading into work.
- What they get
- The free Inspire Profiler, then a free account for the report, plan and work passport. Paid next steps: Inspired Minds screening and coaching, and a personal wellbeing app in your brand.
- How they buy
- Self-serve online. Free to start; book and pay for screening or coaching; subscribe to the app.
- Price guide
- Free profile. Proposed: screening £325, coaching £110 a session or £625 for six, screening and coaching together £895. For reference, OptiMe's own personal app is £8.99 a month or £79 a year after a 7-day free trial.
- How you reach them
- Nikki's podcast and speaking, LinkedIn, neurodiversity communities, search for questions like “ADHD at work”, and people sharing their passport with colleagues.
- What Inspired earns
- Paid screening and coaching bookings, plus personal subscriptions under your brand.
- First move
- Make the free profile the front door of the Inspired Minds site, with a “talk it through with a coach” step on every result.
- Watch out for
- Keep the privacy promise absolute — nothing reaches an employer — and never pressure-sell to someone at a vulnerable moment.
Organisations
- Who
- Inspired HR's existing clients first, then organisations of 50 to 1,000 people that want to support neurodivergent staff well.
- What they get
- The annual Neurodiversity at Work Survey, the monthly Pulse, the profiler and passport for every employee, and Inspired Minds training and consultancy when results dip.
- How they buy
- An annual subscription by organisation size, bought by HR or a people lead, with consultancy as projects.
- Price guide
- Inspired sets the client price. For reference, OptiMe's own Pulse starts from £39 a month billed annually, with Pro and Enterprise priced by size band.
- How you reach them
- Inspired HR's client base and retainers, the free HR Compliance Check, the Breathe HR partnership, events and webinars, and LinkedIn.
- What Inspired earns
- Recurring programme fees, plus follow-on training, audits and coaching.
- First move
- Run it with the Inspired HR team, then offer a pilot to three friendly clients.
- Watch out for
- Anonymity floors (5 survey responses, 10 completed profiles) mean very small teams see less — lead with teams that clear them.
Professionals
- Who
- Neurodiversity coaches, workplace needs assessors, occupational health and EAP providers, wellbeing consultants and smaller HR consultancies.
- What they get
- A licence to use the Inspire Profiler with their own clients, Inspired Minds training and accreditation in using it well, and client reports in their name or co-branded.
- How they buy
- An annual licence per practitioner, plus a one-off training and accreditation fee.
- Price guide
- Inspired sets licence and training prices. For reference, OptiMe's coach partner terms are partner rates, no joining fee, no minimum number of clients — and the coach keeps the client relationship.
- How you reach them
- Coaching networks such as the Universal Coaching Alliance, the HR Inner Circle, CIPD branches, Nikki's teaching at Durham, and referrals between licensed practitioners.
- What Inspired earns
- Licence and training fees, and referrals back to Inspired for screening and organisational work.
- First move
- Recruit a founding cohort of practitioners Nikki already trusts, train them together, and build the licence around their feedback.
- Watch out for
- Quality and claims: licensed users must present it as screening and support, never diagnosis. Accreditation is how you protect that.
Our recommended order
Now
First 90 days
Organisations, with the free profile live
Warm Inspired HR clients bring the fastest recurring revenue and your first case studies. The free profile goes live on the site from day one — it costs nothing extra to run and starts building your individual audience.
Next
Months 3 to 9
A founding cohort of professionals
Once the method is proven in client work, train and license a first group of practitioners. Every one extends Inspired Minds' reach without adding to your diary.
Then
Months 6 to 12
Paid offers for individuals, at scale
With real numbers on how many free profiles turn into coaching and screening bookings, invest in reaching individuals directly.
Each market has its own front door on this concept site: individuals, employers and professionals.
Proposed prices for individuals
Inspired Minds doesn't publish prices today — every service goes through an enquiry form. Clear tiers turn the free profile into bookings. These are a starting point for you to confirm, set inside what comparable UK providers charge.
The tiers
- Neurodiversity screeningA one-to-one screening with an Inspired Minds screener, and a written report.
- £325one-off
- Screening and workplace reportEverything in screening, plus recommendations written to share at work.
- £545one-off
- Discovery sessionOne hour to talk through your profile and agree what would help.
- £110per session
- Coaching programmeSix one-to-one sessions to turn insight into habits that stick.
- £625six sessions
- Screening and coachingScreening first, then coaching built on it — how Inspired Minds already works.
- £895complete package
What others charge
| Service | Published range |
|---|---|
| Online neurodiversity screening profileDyslexia Association; ADHD Foundation | £34.50–£95 |
| One-to-one ADHD screeningProviders listed by the University of Liverpool | £340–£350 |
| Workplace needs assessmentDyslexia Association; British Dyslexia Association | £475–£540 |
| Neurodiversity coaching, single sessionADHD UK coach marketplace and independent coaches | £90–£140 |
| Neurodiversity coaching, six sessionsADHD UK coach marketplace and independent coaches | £400–£750 |
Published prices from individual providers, checked November 2026; they change, so re-check before launch. Inspired Minds' one-to-one screening sits just under single-condition ADHD screens while covering several conditions; the combined package mirrors how Inspired already coaches, with screening included.
Your numbers, three markets.
Move the sliders for each market. Every price is yours to set; the only fixed figure is OptiMe's published white-label price — one fee covers all three.
Illustrative only — you set every price. Defaults are placeholders to play with, not a forecast. Platform cost uses OptiMe's published white-label price of from £500 a month; partner terms are agreed together.
Your first year, in your numbers
- Organisations · 4 follow-on projects
- £42,800
- Individuals · 29 bookings
- £13,050
- Professionals
- £10,500
- All three, after platform cost (from £6,000 a year)
- £60,350
- People reached
- 2,520
- Monthly Pulse reports a year
- 144
The profiler and Pulse run on the platform, so your team's time goes where it's worth most — the screening, coaching and training the results ask for.
Your expertise, our technology.
Inspired Minds brings
- Lived experience at the heart of the service
- 33+ years of HR leadership, screening, coaching and training
- Trusted client relationships, including Tesco and Ubisoft
- Offices across England, a podcast and a speaking audience
OptiMe brings
- A proprietary, accessibility-first profiler and survey
- Monthly Pulse, anonymous reporting and a multi-client dashboard
- White-label technology: your brand, your domain, your pricing
- UK and EU hosting, consent trails and continuous development
See how other partners work with OptiMe in partner stories, including Costa Coffee, ActivCare and the Beacon line-manager project.
First client in 90 days.
A proposed plan — we'll shape the dates together on our first call.
Weeks 1–2
Make it yours
Brand, domain and copy, starting from this site. We review the question bank and report wording with Nikki.
Weeks 3–6
Prove it in-house
Run the profiler and a first Pulse with the Inspired HR team and one friendly pilot client.
Days 45–90
Launch to clients
Offer it across your client base. First reports land, and dips become your first follow-on projects.
Questions partners ask
GDPR-ready · anonymous and aggregate · 5-response minimum · WCAG 2.2 AA · UK and EU hosted
Is this a diagnostic tool?
No. It's screening and support, built on the social model of disability, and nobody needs a diagnosis to take part. Reports signpost formal routes — and Inspired Minds screening is the natural next step.
Can employers ever see an individual's answers?
Never. Employers see anonymous aggregates only, and only above a minimum group size — 5 responses for survey and Pulse reports, 10 completed profiles for profiler insights. Managers see only passport lines an employee chose to share. This is enforced in the database.
Can it carry the Inspired Minds brand?
Yes — white label or co-branded. This concept site is the proof: Inspired Minds colours, logo and voice, with the profiler running inside it.
Can we shape the questions and report wording?
Yes. Every question carries a review status, so your specialists can review and approve items before they are presented as validated.
How does the monthly Pulse work?
Six questions, about two minutes, one per theme. It goes out on the first Monday of each month by default, and each client's admin can change the day. Reporting is anonymous, from 5 responses.
What does it cost?
OptiMe white label starts from £500 a month, and Pulse check-ins from £39 a month. You set what your clients pay; we agree partner terms together.
Let's agree a pilot.
Thirty minutes is enough to choose a model, a pilot client and a launch date. We'll bring this site; you bring the expertise that makes it matter.